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Before writing your vehicle description, realize your customers may not physically see the vehicle before buying it. Considering that, think about the kind of information you'd prefer if you were in their position. Provide thorough, descriptive and easy-to-read details while fully disclosing any wear and tear.
Gaining the trust and confidence of the "sight-unseen" buyer is easily the most important factor in becoming a successful eBay Motors seller. From the VIN to your Terms of Sale, make sure each potential customer knows exactly what they are bidding on.
TIPS & TRICKS:
Honesty and full disclosure lead to more sales and greater profits.
The vehicle description is your best opportunity to sell the vehicle as if you were talking to a buyer in your showroom. Using the Sell Your Vehicle Checklist for reference, make sure you include all options, aftermarket parts, and a full description of the vehicle's history and current condition.
Vehicle Condition
Leave no details out, including imperfections - dings, faded paint, scratches, mechanical defects, interior damage, title issues or anything else the buyer would discover by taking a test drive.
Full disclosure helps win the trust of buyers and may actually help the listing. Some buyers view imperfections as "opportunities" for favorable prices.
If you leave something out, a buyer will discover it upon delivery and could leave negative feedback. Remember positive Feedback is critical to a dealer's success on eBay Motors.
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